Fukushima to exhibit specialty persimmons at Mideast food fair in export drive

23 January 2020

The Fukushima prefectural government announced on Jan. 17 that it will exhibit “ampo-gaki” half-dried persimmons at Gulfood, an international food sample fair to be held in Dubai, the United Arab Emirates (UAE), for five days from Feb. 16. Fukushima's first-ever participation in the fair is designed to make a pitch for the specialty fruit from the northern part of the prefecture in a full export drive targeting the Middle East market.

Gulfood, one of the largest food shows in the Mideast region, drew some 5,000 corporate exhibitors and about 98,000 visitors last year.

The Fukushima government teamed up with the Headquarters of the National Federation of Agricultural Cooperative Associations and JA Fukushima Mirai, one of the local chapters of the Japan Agricultural Cooperatives (JA) group, to ship 10 kilograms of ampo-gaki to the UAE on a trial basis and conducted a promotional campaign there from Jan. 7 to 9. The fruit was received well for its texture and natural sweet tastes. They will seek to boost awareness of ampo-gaki through the exhibition, enhancing a promotional blitz in the Mideast to tout the fruit for use as a gift and other purposes.

The prefecture and farmers are scheduled to airlift several hundred kilograms of ampo-gaki to Thailand by the end of March.

(Translated by Kyodo News)