Entertainment company to help Fukushima promote sales of 159 products

3 June 2017

Yoshimoto Kogyo Co., an entertainment conglomerate based in Osaka, unveiled on June 2 a total of 159 products, including food and craftwork, authorized as "Yoshimoto Fukushima Suffren 2017" items to be promoted by its professional entertainers across Japan as specialties from Fukushima Prefecture. Yoshimoto will cooperate with the prefecture in making a pitch for the products to support industrial reconstruction from the 2011 Great East Japan Earthquake and ensuing nuclear accident at Tokyo Electric Power Co.'s Fukushima Daiichi plant.

The move is part of a comprehensive partnership agreement concluded by the company and prefectural government last November. Under the Yoshimoto program, about 160 housewives in Fukushima recommended some 250 items, including locally produced rice, soy sauce, pickles, confectionery, sake and craftwork. A tasting session was held in Tokyo in April and the recommended products were narrowed down to 159 on a vote by consumers present.

Among the selected items are "Nemuri Sugi Makura" (pillow containing cedar woodchips) produced by Iwaki-Takahashi Inc. of Iwaki city, which received an incentive prize from Fukushima-Minpo Co. under the local newspaper publisher’s Fukushima Economy, Industry and Manufacturing Awards (Fukushima Industrial Awards); and "Tsuki-iro Purin" (lunar-color pudding) made by Iwaki Tohno Lapin of the same city, which was awarded a special prize.

The authorized products will be put on sale at Yoshimoto's goods shops in Sapporo, Tokoname (Aichi Prefecture), Osaka and Kitanakagusuku (Okinawa Prefecture). They will also be promoted through such channels as social networking services on the Internet used by Yoshimoto entertainers. The products are allowed to have labels attached that can be recognized as authorized items at a glance.

(Photo) Reconstruction Minister Masayoshi Yoshino (second from left) and Fukushima Gov. Masao Uchibori (third from left) vow to attract attention to prefectural products together with pro entertainers from Yoshimoto Kogyo.

(Translated by Kyodo News)